Running a business is not an easy job. There’s is good chance that you’ll have a stable flow of customers, but there’s always something which we require to get those additional new customers. Even updating a website is not an easy thing, and when it comes to SEO, it is even more complicated. So much so that you might not even have it for your website. For a good SEO strategy, following the below steps may help in building a smart SEO strategy for you to be better than all your competitors-
- Keyword Research
Search your perfect keyword according to your business and its location, such as ‘New York Restaurants‘ if you have a restaurant in New York. Competition may make it difficult to rank your ‘head term’, rather your ‘long tail’ phrases can be ranked easily. Try and relate them with each other.
- Site and Content Optimization
High quality content is very important for any website. The old strategy of putting excessive keywords doesn’t work anymore. But you still should optimize your meta title, and use some relevant meta description for your website post. Don’t forget to add everything valuable in your website pages to make it attractive.
- Google Local
Here, we’re talking about Google Places for Business and Google + Local Pages. On the former, after registering you’ll be able to control what information is displayed on Google searches about you. The latter is about helping you connect in a better way with your customers.
- Claim Other Local Listings
You can do that on platforms such as Yahoo, Bing among others. The easiest the best way to do it is to visit getlisted.org and enter your business name with your ZIP code to see your citations and where they’re missing. Add them after checking it.
By consistency, what is meant is that the information which you enter should be the same everywhere, be it on Google, Bing, Yahoo or any other platform. Non consistency may affect your search results.
- Try to Get Genuine Reviews
Remember to never get fake reviews. Give your customers easy options to review your service, as without easy options they may think otherwise in terms of reviewing you. Also, ask for genuine reviews not just positive ones as most sites will consider so many positive reviews fake and delete them.
- Optimizing Other Social Media Pages
Not only Google+, but your social media pages on Facebook should also be optimized with all your details. You must also claim your location on Facebook so that people can put a check in when they’re there.
- Get Linked
Use tools such as Google Webmaster to check who has linked your content. When sites with high DA link you, people will automatically visit your site and you will get business via that. Also check who is linking your competitors with tools like Follower Wonk. Always be on the prowl for links by bloggers.
- Be Mobile Responsive
If your website still isn’t mobile responsive, you’re really far behind. There are over a million smartphone users, and there’s no use in establishing here that mobile phones are indeed the future of web browsing.
- Monitor and Analyze Yourself
Use different tools which help you analyze the impact of all your work online. For keywords, you can use AWR Cloud. Moz Analytics is great for monitoring ranking. Also look into this Google Analytics statistics as they are quite useful.
Now that you have read everything, it is time for you to go to the top and start implementation of all the steps, right from the beginning.
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