You may think that you have done the right thing, but your actions could actually get us penalized. Without being knowledgeable about latest updates in SEO methods, you could be hit by Google penalty. Losing your top rank position or getting de-indexed could cause significant drop in traffic and sales. So, it is important for us to properly keep up with the current Google best practices, while abandoning old methods.
- Focusing on the Quantity of Backlinks: There’s nothing wrong about linking to your website, but you should do it properly. In reality, getting your website to rank higher is more about acquiring more backlinks. It’s better to get 2-3 quality backlinks each week, instead of dozens of irrelevant ones with near zero quality. There are many requirements of high quality backlinks, such as exact match keyword. Quality backlinks should be obtained naturally, that is by creating very interesting content that people would glad to link to. Content that goes viral could potentially bring tens thousands of new visitors and many of them could end up becoming your loyal audience.
- Getting Easy, Zero-Quality Backlinks: Backlinks shouldn’t be too easy to get. As an example, it’s practically easy to get hundreds, if not thousands of backlinks from link farms. These are websites that are built specifically to keep thousands of outbound links. However, link farms often do more harm than good. These websites contain no content and will be swiftly penalized. Any website that receives backlinks from link farms and other penalized websites could have reduced rank positions. A good indication of penalty is when you get lower ranks or completely de-indexed by search engines. In order to avoid getting links from questionable websites, you should have a list of websites where you get your links from.
- Creating a lot of Websites: It is common for many people to think that with more websites, they can get more traffic. For businesses that sell dozens of products, it can be quite compelling for them to create a single mini website for each product, while running a primary website. In reality, having too many website will cause brand confusion among consumers. It can also be very expensive to run dozens of mini websites at the same time. For businesses that already run many mini-websites, it is recommended to use 301 redirect to divert the traffic to a single primary website. For both B2B and B2C companies, it is much better to have a single primary website.
- Submitting Content to Thousands of Article Directories: Only Ezine Articles and a few other article directories are worth the effort. In reality, ezine directories often only attract people who simply want to upload their own articles. The primary benefit of article directories is to obtain backlinks from relevant webpages. Unfortunately, a few article directory webpages have mediocre quality at best and the rest have zero quality.
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