SEO, or Search Engine Optimization can be very confusing, especially if you are starting out just now. There is no fixed procedure for doing this for your website, which can result in mistakes being made. For all such rookies, below we have made a list of 9 points which are meant to get you started for SEO-
- Mobile Website Optimization
Mobile phones are being used a lot more than laptops or desktops for web browsing. Start checking your website’s speed and other metrics for each and every device that there is. Make your website load fast so that more people will visit it.
- Understand Search Patterns of Users
Keyword research is necessary, but these days the focus must also be on knowing the intent behind the search for a keyword. The basic thing is that if you know how your users think while searching for a keyword, you will do better SEO for your website.
- Don’t Ignore the Human Element
While putting up content on your website, do not ignore the fact that what you put up on your website is for real users and not for a search engine. Your content creation needs to be done by keeping your audience in mind. Avoid keyword flooding in content as it reduces its quality.
- Existing Traffic Analysis
To be sure about what content you must publish, keep analyzing your current traffic statistics on a regular basis. That way you will know which page performed the best, which keyword was the most searched, and ultimately, you’ll know which type of content will get you success.
- Be Familiar with Latest SEO Changes
Search Engines like Google keep refreshing their search algorithm every once in a while. This might sound small, but there changes are actually quite major and you being not familiar with them can affect your website adversely.
- SERP Analysis
SERP is short for Search Engine Results Page. Now, you must keep analyzing those pages so to know the basic factors which will get your content ranked and ultimately you van implicate those on your website too.
- UX is Important
UX, or better known as User Experience has now become important for SEO. Google is slowly developing its search algorithm to be more rewarding to On-Page factors rather than just Off-Page ones. That has increased the importance of UX a lot.
- Social Media
Your presence on social media is now a definitive factor in determining your online presence. Slowly and steadily, Google is implementing changes which take your presence on platforms such as Facebook and Twitter into account. For that, you must keep your social media presence relevant.
- Voice Search Optimization
It is predicted that after 2 or 3 years, all our searches on the internet will be dominated by voice searches. Under voice search, you’ll see a different pattern as compared to text written search, such as longer searches and more general sentences than just words. Try and make your content and SEO in such a way that you can be at the top in voice search results too.
In the end, you must remember that SEO doesn’t need to be difficult. You can begin the new year by boosting your SEO qualities to experiment with new things. With extra special care can you can enhance your site’s optimization on the web.
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