Professionals should be able to manage their personal and professional social media presence. They need to be careful with how they are representing themselves. Without clear separation, it is possible that you will put off any potential customers in manners that could be misconstrued as highly unprofessional. Personal social media account is meant for friends and family members. It shouldn’t be a big decision to make if you want to separate your social media account. However, you should know that many social media services don’t allow users to have more than one social media account.
It means that you can use Facebook and Instagram for personal purposes, while Twitter and LinkedIn can be used for professional purposes. In any case, you shouldn’t mix two accounts up. There are too many stories about how employees accidentally post something that is not appropriate in the professional circle. So, by having separate social media accounts in different platforms you will not land yourselves into some hot water. Here are some best practices in managing social media accounts:
- Be Careful: Some people simply can’t restrain themselves from sending tweets with political and racy tones. Even if you are able to quickly delete the tweet, the backlash can be quite severe It means that you need to make sure that the content is placed in the right social media account. Although you can have more flexibility in writing content at your personal social media account, you still need to be somewhat mindful..
- Use Different Devices: Using the same device to access all social media accounts is very convenient, because things can be more consolidated. However, this represents a big risk, as you may still potentially post the wrong thing in professional social media account. As an example, professional social media accounts should be accessible only through laptop and desktop computers, while personal social media accounts are accessible only in smartphones. Traveling business-people who need to access professional social media in mobile devices may invest in affordable Android smartphone for this single purpose.
- Don’t Post too Much: When it comes to professional social media accounts, many of you walk a very fine line. Some co-workers and clients could ask to befriend you in personal social media accounts. This restricts things that you may post in social media accounts. Nobody will be impressed if you post fifty photos of your cat napping. Posting too much stuff in social media may also increase the risk for making mistakes.
Social media is versatile for many different purposes. Other for connecting with friends, you also need to use social media to take your career and business to the next level. If you want, you may also use personal social media accounts to connect with employers, colleagues and customers on a more personal level. However, it means that you need to be similarly careful in personal social media accounts. If you don’t want to mix things up, you need to be upfront that your personal social media accounts are only for family and close friends.