Digital marketing is a term that is more frequently and commonly used in the era of internet and in a scenario where internet users are still increasing, mostly adults. In an effort to make your business flourish and make your online presence felt, digital marketing has come into picture largely. Unlike the offline marketing, digital marketing allows you to see your efforts taking shape in real time. For example, you will not know how many people flipped your ad in the newspaper, whereas in digital marketing, you can measure the traffic visiting your website and calculate the ROI instantly. Digital marketing tactics are well known these days and these include: SEO, content marketing, social media marketing, pay per click, affiliate marketing, email marketing etc.
SEO or Search Engine Optimization is the process to make your website rank higher in the search engine. Mentioned further are a few SEO Tips that will help your website perform better and give your business a good kick:
- Keywords: Keywords play an important role in identifying your website and determining the target audience. If working for a hotel website, research and determine the most beneficial and commonly used hotel related terms, words and phrases. The content written should be relevant and should be written keeping in mind the keywords in focus. This helps you rank higher in the search engine.
- Logical Links: Easy to read, accessible and understandable content is what is attracts readers. So make sure to link logically between pages. This is also important as Google crawler tracks the links on your website and puts those results as well onto the search index.
- Website Speed: To enhance the website speed, make sure the images are optimized and scaled properly, the design should be simple using lesser elements. There should also be no broken links on the website. This helps to speed up the website without any errors like the 404 error and is of course preferred more during indexing in the Google index.
- Include a blog in your website: This helps readers and customers stay up to date with the happenings and events at your end. If it is a hotel website, a blog will keep the visitors informed if there are any events happening at your hotel. But an alert here, that a blog should be constantly updated. An idle blog is the worst than having no blog at all!
Social media is another form of digital marketing where all kinds of businesses can reach customers in all demographics. Channels like Instagram, Twitter etc have a huge potential to let you convey Social media platforms are giving businesses of all kinds the chance to reach customers in all demographics. Social media channels like Instagram, Twitter etc lets you convey crisp information and can target larger audience. Infographics are the most appealing data that can be shared over social media and enhance your business turnover.
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