It’s easy to oppose the idea of implementing guest blogging in your SEO campaign. You work hard to create great content, but you give it to others for publication in their websites and blogs. Although this sounds like an insensible thing to do, guest blogging is based on the principle of the power of giving. When you give something, you will receive something in return. Even if you don’t get direct financial compensation from giving away your content, here are benefits that may encourage you start doing guest blogging:
- Better Reach to the Audience: When you give away content to a blog, it is likely to have similar or related target audience with your own blog. If your blog is still less popular, you should have a constant presence in popular blogs. People will know about you and your blog. A solid base of loyal target audience is a big requirement if you want to develop a successful blog and it’s often too slow to rely only on regular SEO methods. Although it is possible to publish your own content and wait for a group of audience to start gathering in your website through search engine, it will take too much time. When people start to look for your website name through Google and other search engines, this will be considered as a good indicator by the algorithm. This will contribute to higher SERP.
- Free Backlinks: SEO success still depends on how many quality backlinks your website has. Adding more quality backlinks is crucial if you want to rank well on Google and other major search engines. If you perform guest blogging on a high authority blog, you will be allowed to create one or two backlinks on each page. Google will see this as a positive indicator on the trustworthiness of your website.
- Drive Traffic to Your Landing Page: Landing pages are areas where people go to when they first enter your website. It can be your main page or regular webpages that have compelling information. Backlinks can be directed to webpages that are relevant to your guest blogging page. When people read content in other websites, you can entice them to see additional information in your own website. Webpages containing additional information can be designated as your landing pages. Today, driving traffic to your main page is no longer the most effective method. People want to quickly get information and you should directly bring them to webpages.
- Better Authority: Getting a reputation as trusted source in the industry isn’t easy. It takes time to get recognized as expert and professional in the industry. If your blog is regularly published on high authority blogs, your reputation and authority will improve. Your high reputation will encourage people to recommend your website to friends and family. If you want to become recognized as an authority in the industry, it is important to publish high quality content in the right place. With better reputation, your audience will become even bigger and you will get more traffic.
Request a Quote: We do not charge for consultation, you can contact us for Digital Marketing, SEO , Local SEO, Social Media, SMM, Blog Creation, Blog Management, Blog SEO, Website Designing, Web Development, Contents Writing, Business Development Services etc.