In order to achieve desired marketing results, there are steps that you can take.
- Create a Unique Selling Position (USP): Creating an effective USP starts with market research to know what are challenges that affect customers. Marketers also need to determine key variables that are prioritized by customers in the market, such as quality, performance, size, safety and others. When seeking unique positioning, marketers should determine key variables that make their products stand out in the market compared to the competitors. An effective USP can’t be achieved without a strong proof. Marketers need to show to customers directly that their products have amazing quality. Advertising messages should be clear and concise, so customers have better understanding about the product. Lastly, marketers need to consistently deliver on their promises.
- Follow up with Platforms and Offers: Follow up process is essential if you want to gain success in the marketing process. It starts by offering something of value and this is an initial step to stay in contact with the prospective buyer. Once you are able to stay in contact, you need to slow down and maintain a convenient pace, so prospects feel that they are not being pressured. If consumers are comfortable, the chance of a sale will increase. Once they are willing to work with you, it is possible to ask for their email. You could continue with this task and it will become your normal routine. If you do it patiently, your network and customer base will grow quickly. Talk to people about your products and opportunities will present themselves.
- Use the Marketing Arsenal to get the Word out: This step relies on satisfied customers talking to their family and friends. For this reason, marketers need to give their loyal customers something to talk about. People will start to talk when they get excited. Making people feeling excited can be simple to do. Just give them t-shirt and hat; the design of the merchandises shouldn’t look too promotional, so people will be more willing to wear and use them. As a sign of gratitude, customers will spread the word out about your products. This step could create a buzz around your product, especially if it’s unique enough. Word of mouth allows your marketing campaign to reach its fullest potentials and you will be able to maximize the level of publicity.
- Automate the Process: Marketing is a continuous and ongoing process. If it is automated, marketers will get more results, because the process will continue to work, even during night time and holiday season. When mundane marketing tasks have been automated, marketers are able to focus on specialized tasks, such as deciphering consumers’ goals, needs and interests. Research and development is essential to ensure that the marketing campaign will continue to improve. There is different automation software that we can use, but we should make sure that all tasks can be accomplished with satisfactory results. Good software should help to save marketer’s time.