The current digital environment is immensely competitive and retailers need to know what drive people to buy something. Here are things you should do to ensure that your brand can win the digital competition this year:
- Use More than Three High Quality Photos for Products that you Sell: When people go to physical stores, they can directly see, touch and feel the product. In some cases, they can try sample products to see whether these items are good enough. People lose these abilities when they purchase products through online stores. The only way people can better see and feel the product is if you provide them with multiple high quality photos. The trick is to not use generic-looking photos of a product. Most online sellers use photos of products with plain white background. You may need to work with professional photographers to show products in a unique and highly appealing way. You can play with different background and colors, but still make the product a primary focal point.
- Make Your Products Appear Trustworthy: People only purchase a product if it’s seen as reliable, functional and trustworthy. Through the Internet, buyers can immediately access a trove of information about a product and how it compares with other products. You should value this kind of information to a highly substantial degree. If a product gets better reviews than competitors, then it is more likely for people buy. You should understand this behavioural system and Amazon confirms that products with more positive reviews will enjoy better sales and continue outrank the competition. It’s absolutely worth your time to make your products appear trustworthy by inviting people to write genuine reviews.
- Focus on Buyer’s Personality: Each buyer has unique personality and it significantly defines how they purchase specific items. Your products should have strong differentiators that appeal to buyers with specific personality. If a product is highly relevant to them, you can guarantee higher sales. Brands should ensure that their products can rise to this challenge and can appeal to specific people. You may need to use behavioural and demographics data to help you personalize a design to specific individuals. It should be understood that even if you personalize your products, it doesn’t mean that you can sacrifice consistency across your product portfolio. People should still be able to see certain strong resemblance between your products, despite the differences in theme. As an example, your products may use similar memorable logo and tagline. This consistency can be associated directly to your brand.
- Join Amazon: Amazon is currently the major player in the online retail business. It is known for delivering straightforward shopping experiences and buyers can find almost anything in Amazon. In many cases, it is better to showcase your products in Amazon first than in your own online store, if you are a home business startup. If your products are admitted into Amazon’s catalogue, you come close to reaping profit. Once you are able to compete with similar products in Amazon and create an endless cycle of sales, then you should start diverting traffic and sales to your own online store.
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