SEO is an important part of digital marketing and it’s not static. There are secret SEO ingredients that can make a company perform better than others. Marketers who want to stay competitive in the future SEO world should do the following:
- Don’t Rely on Computers: Digital marketers should get away from the desk and use the long-forgotten component of marketing, the connection with the local community. This is especially true for businesses that are focused for the local community. Marketers should start meeting with customers face to face, start making phone calls and meeting the most prospective individuals. If you own a restaurant, ask the local community what kinds of food they want and whether they like your current offering. Attend networking and trade events to solidify relationships with professionals and major buyers in the industry. This will ensure growth for mature businesses. Cross promotion strategy will help your SEO results.
- Check Your Old Backlinks: Your website could rely on a number of trusty, old backlinks. In Google’s core algorithm, quality backlinks are crucial to ensure proper rank positions. The quality of backlinks determines whether your website is qualified enough. You need to check whether there are dubious backlinks in your system. It is a good idea to remove them and you may experience an overall improvement in quality. Google is smart and it will respond when you have good backlink quality.
- Check Current Trend: It is a common fact that Google continues to penalize website with poor backlinks. However, there could be new search engine trends that you need to get adjusted on.
- Contribute Content to External Websites: People will appreciate it when you provide quality content for free. They may allow you to get a free backlink from inside each article. When creating such content, we should make sure that it looks natural and Google will likely consider it as genuine backlink. It may seem like an outdated practice, but can be effective enough if you do it smartly. Obviously, Google will suspect that the backlink is less natural, if you create dozens of new backlinks using this method in just one week.
- Focus on Differentiation: You may sell or offer the same thing, but there are things that you can do to make yourself look and sound different. By applying differentiation, you may find that your SEO performance will get better. In a highly competitive industry, differentiation should help you to stand out.
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