Social media content is about always quality, but posting too few will produce insufficient results. With enough repetition, people can’t fail to notice your brand and product. In any online platform, content is king; whether it’s text, image, video or app. If you have much pertinent and interesting content, you need to distribute it properly, so you can reach the target audience. The content needs to be distributed consistently in the right place and at the right time. The social media changes each day and you will find new things in the market. This gives you the opportunity to provide solutions to various new problems that arise.
- Twitter: Ideally you need to tweet 40 times a day and this works well in many cases. It takes little effort to create and read a tweet, people can do that multiple times in an hour. There are only less than 140 characters in each tweet and people can read it effortlessly. By having more tweets, you will notice increases in lead generation, web traffic and overall engagement metrics. Even so, each industry and market are different. You need to perform continuous due diligence to fine tune this factor. You should determine the proper frequency for your business, audience and product.
- Facebook: It takes a lot more effort to create and read a quality Facebook post. Ideally, one excellent Facebook post each day is enough. For many businesses, this is their sweet spot to balance between quality and quantity. People want to read good content in Facebook, but they often don’t have enough time to read more than one post each day. Facebook posts have longer lifespan than a tweet, at about 6 hours each. It means that when you want to get the attention of your audience, the post should be interesting and relevant.
- Instagram: You can post as many times as you want in Instagram, but it’s an unwritten rule among Instagram users that you should only post once each day. Just like in Facebook, you can’t overwhelm your audience in Instagram and if the quality is good, your post will also have long lifespan. In fact, an excellent Instagram post may maintain a steady level of engagement weeks after posting. Between 20 to 30 Instagram posts are enough for each business. They should be consisted of strategic messages and compelling mages.
- LinkedIn: LinkedIn isn’t designed for frequent daily posts. It is a technical and more formal type of social media, which is aimed for business professionals, instead of average consumers. It is good enough to have one post each day in LinkedIn and you should post during the workdays only. People don’t typically open LinkedIn during the weekend, so it will be a wasted effort. Depending on your selection of social media, you need to understand about the optimal posting frequency. You need to maintain an optimal posting frequency, so you are able to encourage the audience to act properly.
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