Today, marketing campaign is more than just about spending a lot of money to buy TV placement ads and putting up bill boards. Other than using our resources for producing awesome jingles, pamphlets and posters, we need also to consider various online platforms. An increasing portion of our existing marketing budget should be allocated for various online platforms, such as mobile ads, email marketing, search engine ads and strong social media presence. A common trend is declining drops in traditional marketing, followed by consistent growth in digital marketing spending. One big question is how much we should spend on digital marketing.
It is important for us to be able to guide ourselves through proper budgeting. We should know how much that we need to allocate for search, mobile, social and email advertising. Regardless of the amount of the allocation, it is clear that digital marketing budget is getting higher. Today, marketers are investing accordingly depending on their specific requirements and they need to make sure that they receive substantial return on their investment. On average, small business spend $800 a month on marketing and they spend about half on digital marketing. Marketers also often think that mobile marketing is an increasingly important component in the overall digital marketing.
Previously, email marketing was at the forefront, when it comes to digital marketing. Other than mobile marketing, we should also focus on social media marketing. Facebook, Twitter and YouTube are the most important platforms that we need to focus on. Advertising costs for these platforms are typically quite affordable, because they are free to use and access. Some companies also create official mobile apps for a permanent presence in the mobile world. The app could contain relevant information on our brands and products. Digital marketing for YouTube can be more expensive, because we may need to focus on content creation and video production.
There’s no way to determine the exact amount of proper digital marketing budget. It depends on the size of the company, target market, product size, platforms chosen and others. Even so, costs components for digital marketing tend to increase and many companies are gradually shifting from traditional advertising channels to digital platforms. It appears that mobile, social media and search engine ads represent the lion’s share of costs components in digital marketing. Email marketing is still important, but seems to have less importance than the other three.
Request a Quote: We do not charge for consultation, you can contact us for Digital Marketing, SEO, Local SEO, Social Media, SMM, Blog Creation, Blog Management, Blog SEO, Website Designing, Web Development, Contents Writing, Business Development Services etc.