Unbeatable SEO performance should allow you to achieve the biggest possible ROI. Modern business relationship must be digital, if you want to obtain retention with your customers. Search engine is still an important organic source for traffic, which can be converted to actual sales. People are relying in Google for any informational needs and other search engines at a much lesser extent. If your SEO effort doesn’t perform well, you could be missing on multiple great opportunities for massive growth. SEO allows your businesses to shine and you will be well known at least for your local presence.
Here are things you should do:
- Focus on Yelp: Yelp is an essential platform in the search engine industry. Major search engines are using Yelp listing for their algorithm. Create a Yelp profile and you will be able to find out what keywords that are relevant in the market. Yelp is today’s digital Yellow Pages, providing various content, such as contact information, maps navigation, photos and user reviews. Make sure that your Yelp profile is highly attractive and after people visit your business premise, they will be able to write a review. User reviews are essential if you want to achieve higher ranking in Yelp and this contributes a lot in your search engine ranking.
- Focus on Social Media: Search engines are not the only sources for traffic. Facebook alone handles about 2 billions of daily search queries and your business should appear in its search results. Many of the SEO concepts are also applicable for social media. You need to use primary keywords and provide interesting content to attract comments, likes and shares. Social media is useful for providing industry news, product updates, promotion details, customer testimonials, product demo, giveaways and relevant tips. Social media allows you to socialize with customers and you need to make sure that they will return and provide genuine responses that will appeal to other users.
- Focus on YouTube: Google regularly shows videos on its regular search result and its video section is a good source for traffic. YouTube is useful for highly visual customers and if you want to achieve strong YouTube presence, it is important that you are able to create interesting videos. Many people are looking for instructions, recipes and tutorials. They find that watching videos is a more exciting way of getting such information. People will be more attracted, if your videos are not about direct selling. Subtlety is essential. You may smoothly integrate your brand and products without people realizing it. When creating videos, you need to add quality description, use great titles, keep the duration short, link to your other videos and add tags.