Social media is a highly essential marketing component. Just like with SEO, managing social media presence also combines art with science. It takes planning and hard work to get people to know about your brand and products. If you want to become a successful social media manager, it’s important to know more about the platform and how it can benefit your business as whole.
Facebook is essentially the first selection when it comes to social media. This is a free platform that offers significant level of engagement. Many millions of users are in the platform at any given time of the day. Attracting only a fraction of them can really benefit any business, resulting in significant sales and revenue.
Twitter is a good place to get quick updates about specific topics. People prefer Twitter, because it’s simpler than Facebook. It’s a place where people can get great experience. When using Twitter, people often use URL shortener, which further simplify the message. This is something that many marketers can apply. Other than both platforms, social media manager may also focus on YouTube, Instagram, LinkedIn and others.