Landing pages in your website are essential as a bridge between customers and your company. They bring visitors to your website and encourage customers to make the desired actions, such as making inquiries and starting the purchasing process. Landing pages often become the first impression of your organization to the online consumers. Because landing pages are often not your main homepage, it is important that you have consistent quality in all pages. You only get a single chance to make a great first impression, so you shouldn’t blow it. Flores Marketing helps you to have highly effective landing pages.
- We ensure that consumers are able to quickly to scan your landing page and perform the desired call to action. All pages are checked in different platforms and browsers to ensure consistent appearance and functionality.
- We ensure that consumers won’t be easily sidetracked: There are factors that encourage people to stay within your landing page. It is important that the headline is able to catch the attention of users and they will be compelled to keep reading. With excellent design and content, it will be much harder for people to leave landing pages. We limit unnecessary exit options in your landing pages that can hurt your conversation rate. The most crucial message and content are kept above the fold and when a fold can’t be avoided, customers are still highly responsive to you call to action. We help you to implement multiple calls to action on your landing pages to boost engagement and sales.
- We help you to remove clutter and unnecessary content: Unreasonably long and poorly constructed landing pages are still quite common these days. You need to provide the best experience in all pages, whether they are landing pages or not. Proper ratio between white space and attractive content is maintained, so your key messages will always stand out. We help you to evaluate every element in the landing page to improve user conversion rate. If certain components don’t help to get your messages across directly or indirectly, they will be removed. Customers won’t be overloaded by unnecessary visuals and messages.
- We help you to increase usability: Landing pages should be useful and easy to use. All clickable components are made visible and clear. Flores Marketing help you to create likely pathways that customers will choose to go through your website starting from popular landing pages. We help you to determine what sizes and colors that works best for each component in the landing page.
- We help you manage landing pages: Homepage is not your only landing page and often, the most popular landing page is a webpage that provides highly unique content. Analytics are useful to indicate from which pages people find your website. All components that are found to attract visitors are then replicated throughout your website to further boost traffic and sales. When some landing pages are found to less effectively than before, steps can be taken to improve them based on current trends.