If you have a physical business, an establishment – be it of any kind – you need to carry out Local SEO Strategies to increase the visibility of your business.
The number of companies that have moved to the digital world to advertise does not stop increasing. It is increasingly difficult to find search terms with a low cost per click in Google Adwords and traditional SEO is not as effective when it comes to positioning local businesses.
The big question that you will surely ask yourself is: how can I make my business stand out?
With this idea of making your business stand out, especially when it comes to a local business, we have created this post with local SEO strategies that are easy to implement.
Check the Google My Business category
When it comes to improving your page in Google My Business one of the key aspects is to select the category in which your business works. Believe it or not, a large majority of local businesses do not bother to classify themselves in the correct category and choose not to mark it or properly investigate which one they should refer to.
The categories of Google My Business are essential to be able to be classified in the SERP of local businesses. Unfortunately, many times it does not occur with the right one to the first nor do they take advantage of all the possibilities that this tool has.
Periodically check your Google My Business
To continue taking advantage of Google My Business, we must periodically observe the amount of data about our results that this tool offers us.
Nothing more typical than signing up in Google My Business and forgetting completely about the profile, when you can indicate as important details as how many clients have come to your company, how many have contacted you by phone if they looked at your schedules
In addition, it is also important that you constantly update any changes, such as when to change the schedule because it is summer or upload new photographs if you remodel your business.
And, of course, be attentive to the questions that your potential clients ask you, as well as the reviews they make. You would not be the first to discover a day that has reviews on Google My business. Even some negatives!
This is not a social network nor does it require such dependence, but it does not hurt to enter weekly to observe news and results.
In Google, you can make posts that are similar to small ads that contain a small text, an image, and a URL.
These publications are useful for customers to have information about a new product or service, an event that you organize, offers that you will make in the future or any other aspect of your business that is really going to have an advantage.
Try to make your post attractive to customers who come to your Google My Business listing. Google is always attentive to the interaction you achieve and getting it to be high will help you improve your positioning.
We warn you that Google eliminates the publications after exactly seven days unless it is an event with a specific deadline. So you should always have in mind the current that this publication should result.
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