SEO trends are always on the move, changing over the latest trends. How will search engine optimization change is something everyone on the tech side is looking forward to this year. Therefore, some trends that can bring about a change in search engine optimization are discussed in this blog.
In a couple of years we are going to hear “Ok, Google” every single minute as the voice search has been proven very effective and easy way to conduct searches. By 2020, the number of voice searches will increase by 50%. Rooting for the growth of voice search is the increase in the rate of voice assistants. Smart speakers are one among the wide range of devices which works solely on voice recognition adding to the growth of voice search.
As the name suggests it is the mobile version of a website where Google includes its index in the starting point and baseline to determine rankings. This is focused on having a mobile-friendly website and is very useful in SEO. This is a technology which less than a year old. The quick responsive websites for mobile phones are not yet developed completely. But the speed has increased more than the expected rate and thus the demand for converting every website into this type is being carried out. It’s all about building sites which are easy to navigate and offer a better user experience.
Amazon Search Optimization begins to rule
According to a study from Kenshoo, consumers in Germany, UK and US, 72% of shoppers use Amazon to search for products. Therefore, Amazon is expected to show huge growth in Amazon Searching Optimization in the coming year. When it comes to purchasing or product reviews people choose Amazon for convenience, price and ease of shipping. This is a threat to Google Ads and Google. This has a big impact on revenue and advertising.
SEO and SEM are greatly impacted by Blockchain technology
Cryptocurrency and Bitcoin are the mostly associated Blockchain Technology which is soon going to impact SEO and SEM. This is going to impact Search Engine Optimization and also aims to create secure transaction records. This technology can also secure transaction that happens through search engines where Google is a middleman between the owner of the website and advertiser for the transaction to run smoothly. Block chain does this in a more effective way with 100% accuracy. By checking whether an ad was viewed by a person or bot, it can help you for checking the genuine clicks on their websites.
It is unclear what exactly is emerging in the future of SEO but a lot of changes are happening in this sector. There are more exciting trends and developments yet to come and they are bound to happen soon.
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