Surely you have already heard or read how important it is that your brand is present in Social Networks: audiences are online and you have to go out and look for them. Certainly, behind a social media strategy, there are many concrete benefits for your business.
But in order to make the most of your efforts in digital marketing, you have to draw a smart plan. I will explain how to create your Social Media Strategy step by step to obtain concrete advantages for your business.
Step 1: Be clear about the objectives of your Social Media Plan
In this step, we will see what are the objectives you can achieve through a Social Media Strategy so that you can establish your own goals based on the needs of your company.
The objectives of your Social Media Strategy can be:
- Strengthen your Customer Service
- Increase your Web Traffic
- Promote your Brand Recognition
- Improve your Sales.
- Retain your Clients.
Step 2: Know your target audience
Once you have defined your points to reach (objectives), it is time to identify the characteristics of your audience. Doing so is of vital importance, since this will allow you to know who you are addressing with your communications, and, therefore, you will be able to better select the contents you are going to publish, thinking about satisfying a specific reader profile.
Once your target audience is identified, you must characterize it to ensure that the information you share on social networks will generate added value.
Step 3: Perform a Social Media Audit Process to know your situation in Social Networks
Once you have defined the goals that need to achieve with your social media strategy and have identified your target audience, time to know what the current status of your brand in social media arrives. For this, the most advisable thing is to carry out an audit or control process, which will help you to know where you are standing in the field of Marketing in Social Networks.
These steps or stages are the following:
- Step 1: Register your current Social Profiles in a spreadsheet.
- Step 2: Identify accounts that may be represented by your brand.
- Step 3: Establishing an objective for each profile.
- Step 4: checking the authenticity of your accounts.
- Step 5: Optimizing the administration of your passwords.
- Step 6: the definition of a protocol for the future administration of your Social Networks.
Step 4: Choose the best channels to spread your proposals
After defining the objectives that you will pursue through your Social Media Strategy and knowing what your situation is in the Social Networks, it is time to determine which the best channels to disseminate your proposals are. In effect, each Social Network has its own style and characteristics, which it is necessary to know in order to select the most appropriate ones to favor the growth of your business.
Step 5: Generate content that adds value to your audience
As we have been saying, adding value to your content is a key aspect of your Social Media strategy, since it depends to a great extent on whether users decide to follow you. So, now that you know who you will direct your messages to, it is time to select the content you will share through your Social Networks.
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