If you evaluate websites that rank high on SERP, it is immediately apparent that they have very appealing content. Their content is interesting to read and offers rich details on specific subjects. They know that quality is essential if they want to keep their content rank well on search engines. It’s often believed that creating SEO-friendly content takes a lot of time and effort. It’s a myth that we can easily dispel. Here are things that you should ensure:
- Efficient Content Creation: Everyone can create original content, but not many can do it quickly and efficiently enough. One way to quickly create original content is to use multiple sources and establish a unique perspective on specific topic. Ensuring your content to pass Copyscape and other plagiarism checkers are not adequate. You need to ensure the originality of the content. Create a system to efficiently churn out a lot of original content.
- Powerful Title: People first read your title on search engine results, before clicking on it. If the title fails to represent what your target audience is looking for, they won’t go to your website. The SEO team needs to brainstorm many possible title variations and choose the best one. Keep your powerful direct, simple and powerful. Redundancy will dilute the effectiveness of your title. Keep your title fewer than 60 characters.
- Strong Structure: Structure content has a significant effect on your SEO success. If your content has no structure, the audience will sense that it’s created in a random manner. This will reduce their comprehension and your content is less enjoyable to read. When creating a structure you should assume user perspective. Headings inside the content can help people to get quick overview and they will know what to expect.
- Relevant Keywords: Keywords used in your title, sub-heading and main body of your content. Because keywords are strongly represented in your title, it becomes the first indication of what your content is all about. In many cases, determining your primary keyword is easy, but it’s not always the best. Very intense competition for keyword always necessitates the use of long-tail keywords, which provide a balance between lower competition and good demand.
- Good Readability: Readability is often associated with the simple use of the language. It also depends on solid sentence and grammatical structure. There should be readability tests that involve people who are included in your target audience group. These people need to understand your content. Good readability will ensure that people will come back for more. When people return regularly to your website, Google will see it as a positive metric and your search engine rank will be higher.
- Well-Optimized Images: Google Image is also a good source of traffic. Optimize your image to relevant keywords. So, when people search for images related to a topic, your images will appear. Also, when people click on the image, it is likely that they will visit your website as well. Optimizing your images is easy. Use relevant title name for your images and place these images in the right page.
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