Many professional bloggers can become digital marketers, because they already have proper skills set. They are proficient in creating proper personal brand, so companies will approach them to hire their services. With little adjustments, professional bloggers can become great marketers. Here are the reasons:
- They Know About Effective Content Creation: Content marketing is still in huge demand. Content can be used in social media, blogs and traditional websites. It still has a strong traction in the online marketing field. They know things that the audience wants to read. When creating content, bloggers habitually perform keyword and competition research. They find a good balance between demand and competition for a topic. Their writing style is focused on specific topic and they master all the crucial components of content
- They Know About SEO: Professional bloggers have good familiarity with SEO aspects. SEO is a critical part of digital marketing effort and it allows blogs to obtain steady organic traffic from search engines. When working as digital marketing experts, bloggers can implement the same SEO standards.
- They Know About SEM: Getting a huge amount of daily traffic from search engine is good, but in reality, many websites can’t rely on just that. SEO is highly competitive and it takes time before a website earns a respectable position in search engine rank. Many bloggers allocate a portion of the blogging revenue by using Google Adwords, Bing Ads and other marketing platforms. They need to use the right sentences in ads and prepare highly effective landing pages, where people would go after clicking an ad.
- They Know About Social Media Marketing: Social media already becomes a major source of traffic, competing with search engine. It is a common practice among bloggers to put a link of their new post on social media platforms. As digital marketing experts, they can implement the same thing. They know how to attract shares, likes and comments from readers. Effective leverage of social media will drive interactions. One important component of social media marketing is advertising. It is a direct way to attract people to visit the official business website.
- They Know About Marketing Automation: Savvy bloggers know how to automate their marketing efforts. These tools can automatically post on various social profiles, add to the sitemap and submit to various ping servers.
- They Know How to Use Analytics: Analytics tools provide many different useful metrics, such as where do readers come from, from where do they leave, what do they consume, what actions they take, how much time they spend in the website and others. Digital marketing experts can implement the same thing and get better results.
Based on the above facts, it is clear that professional bloggers have big advantages, when they take the role of digital market experts.
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