A legit social media following can take you places. Social media has made us connect and share moments like never before but it has become impossible to disconnect from the virtual world to enjoy real-life moments. This is when you will come across the need of hiring social media marketing company but that takes up a lot of your time and money. How can you run your business without burying yourself in social media? How can you keep it real but at the same time live a life in the real world? In this article, we suggest some ways on how to manage time on social media with the help of some automation and real-time posts by following simple steps.
Make Evergreen Content Automatic
Longevity of evergreen content is where one should focus while automating contents of this sort. It is therefore important to spend quality time on creating those blogs or social media posts. You can create great content which is info-graphic, podcast or short video one time without losing its relevance and repost it several times which can benefit you for many times over.
Fill the publishing calendar gaps with evergreen content. A right mix of real-time and automation is the key. The users should not be able to tell your content is automated. A perfect balance between the two is needed for smooth running and entertaining content for your social media account. It is mandatory to double check before posting a scheduled post.
For Current Events go for real-time publishing
Instagram and Snapchat stories are currently an obsession for people attending and watching an event. Make sure on such occasions you post real-time. This can make your attendees engaged. This also might lead potential customers to visit the company or attend future events. Also on such days, it can be more exciting for attendees if you arrange contests online. This can get you more promotions from shares on social media. As compared to Snapchat which has 10 billion mobile users, Instagram user growth surpasses Snapchat and thus opportunities are abundant.
Linking Multiple Accounts and Cross-Publish is a no-no
Use apps like Planoly or Hootsuite for publishing unique scheduled content for multiple accounts without having to link all the accounts. This can save you from losing followers. Because, if you publish the same Instagram content on Twitter, you are giving them a reason not to follow you in other social media as they are not getting anything new from those. Also invest some time in investigating your followers’ likes, dislikes and demographics to determine the types of posts that would influence them. In addition, think yourself as an end user. If the content doesn’t interest you, it is not going to interest your users too. Keeping all this in mind you can give your user a great experience from your feed.
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