The World Wide Web has become the biggest information repository in human history, far surpassing the largest libraries in the world. With so much information available, both useful and non-relevant, the need for search engine is unquestionable. The basic principle of search engine is to categorize and index webpages, based on specific topics or keywords. Complex algorithm is needed to refine results and make sure that people get what they want. If you have multiple great pages that can satisfy popular queries in your market, these three SEO pillars are essential to implement:
- Authority: Google and other major search engines use hundreds of signals or factors. Content relevance and links authority are only two of many essential metrics that can determine your position in search results. Your webpage is considered authoritative, if it provides reliable, valuable and unique information that’s not available anywhere else. Your webpage will naturally attract traffic and backlinks. It takes a lot of time for your website to establish a powerful link profile, but you can do this one webpage at a time. Eventually, your website will have progressively higher PageRank and better positions in search engine results. Google algorithms have evolved significantly, but authoritative values are still relevant for making your website rank higher in search results.
- Relevance: People won’t access your website if it doesn’t provide anything relevant. If your website focuses on selling quality, used cars; you won’t progress far, if you include many pages about Tupperware. Website relevance is also an essential ranking factor and has a direct impact on how it is ranked. SEO professionals need to regularly evaluate the merit of each page in the website and determine whether they are highly relevant to the audience. Other than naturally focusing on a specific topic, it is important to maintain proper keyword density and anchor text. A 5 percent keyword density is generally considered ideal and you also need to use the right anchor text to help search engine bots about the primary topic of your website.
- Trust: Google doesn’t really specify how trust factor is implemented in website ranking. Although you may need to take this discussion with a grain of salt, it’s a fact that people won’t return to your website, if it is not trustworthy. The idea is that people will hand pick a number of websites that are relevant to their preferences. In fact, Google was granted a patent in April 2018 on a technology that evaluates the trust factor of links. Unfortunately, some people unintentionally hurt the trust factor of their websites by buying links, spamming blog comments, hack websites to inject links in content, make a huge amount of low quality content quickly and do other schemes that bring no value to the audience. Creating a fantastic website will require real hard work, but the long term results will be great.
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