In 2018, you need to have an effective plan on reaching prospective audience. The competition in social media is ever-increasing and businesses are struggling to get attention. Social media is constantly evolving and there are trends that you need to be aware of. Implement these social media practice to keep you business relevant in 2018.
- Be Prepared for Immersive User Interface Technology: Soon, social media may incorporate a new kind of user interface to improve interactions. This new technology may bring people closer together, regardless of the distance. It is clear that social media will become an effective platform for new technologies. Even after Google Glass failed to achieve widespread adoption, Facebook and Google are intensifying their efforts in augmented reality fields. As VR headsets are becoming more affordable, it is only a matter a time before AR is considered a mainstream technology.
- Look for New Ways to Interact: Your audience may expect something innovative and groundbreaking from your brand. With new technologies currently being implemented in social media, this is your opportunity to bring something new. Statistics show huge uses of live streaming in 2017 and this trend will extend in 2018. Live streaming is a more effective way to interact with your audience and it is compatible with all the social platforms. In fact, it will be more likely for some people to watch live videos than reading a blog. Because live streaming will undergo an explosive rise in popularity, you need to incorporate that in your social media activities.
- Refresh Your Brand: Social media users trust only memorable and verifiable sources. It’s easy to make so many new updates in social media and overwhelm your audience. If you want to make your look brand better, you need to refresh it. There are many brands that are competing over the web and we see businesses start to revamp their brands. When restructuring your brand, it doesn’t mean that your brand should become indistinguishable from the original one. People must immediately see that it’s still the old brand, but with an improved and much refreshed look. Brand fatigue is a problem in social media, especially when people are exposed to the same thing over and over again.
- Improve Personal & Local Experiences: In social media, you need to make improvements that benefit both you and consumers as well. You need to do more to engage with your target audience and if possible, reach out to individuals. There are a number of ways to achieve this, but it’s more likely about interpersonal and localized interactions. Google is putting more emphasis on localized searches, which will benefit companies that are targeting local consumers. In social media, the year 2018 will be more about personal and local experiences. It will take more effort to create content and methods that can appeal to each individual.
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