If you’ve been paying attention—at all—you know that the use of mobile is only spreading. In fact, more and more people are moving away from using a desktop as their experience, and moving toward using mobile only—a fact that would have astonished people even five years ago.
The reasons are obvious, though: Relying on mobile as a sole provider helps us stay connected all the time. But that means that marketing must respond to those cues, and try to implement automation in more ways, both traditional and non-traditional.
Two of the ways that marketing can start to rely more on automation is by using it to manage databases better, and by using it to message people—both customers and leads. Switching from manual to automated management of those processes can help you be able to devote more resources to actually getting and keeping customers. Here’s how to do it.