The most popular thing when it comes to the digital marketing of the modern time is organic marketing. This type of marketing differs a lot from the traditional paid social media marketing, and is way more effective than that. In the following blog post, we have discussed deeply about what organic marketing is and how you can inculcate its techniques in your marketing strategy.
What is Organic Marketing
It is the use of all the tools provided by every social media platform which in turn is used to create a loyal community around yourself by posting content of relevance. Interactions here are a major part of this type of marketing. It is more effective than paid marketing because of its high conversion rate.
What is Paid Marketing
Here, you display your ads as a banner on the timeline of targeted audience who in turn may become your targeted audience. The ads work on Cost per Click (CPC) and you pay according to the clicks.
Usage of Targeting
When you adjust for targeting, you will find out that even your organic reach gets boosted, as now your posts will be displayed to the targeted audience. This is a good way to boost organic traffic.
SEO Title Optimization
It is one of the most important on-page SEO activity which you can do according to famed analytical company Moz. Do not keep the tags of the title more than 50 to 60 words long, and make them relevant.
For starters, it is important that you post things at times which do not have what we call an expiry date. Those posts would be engaging, informative and positive, as positive content is shared more.
Using Emojis for Engagement
Everybody understands emojis, and in terms of interaction, that are quite innovative and with them you can express complicated ideas and emotions in few and easy steps. You can also use them to make your point known.
Platforms such as Instagram and Twitter value hashtags a lot, and research says that using popular and relevant hashtags with your posts give them a boost, and they do better with them. Though don’t use them on Facebook, as posts there don’t do good with them.
Game of Memes
The internet, especially the social media is full of memes. They are something which everyone connects to, and for many people, memes are a very big part of their day. These days, big brands are making funny memes on themselves and it is working as a great marketing strategy.
Giveaways and Contests
With a giveaway or a contest, an incentive will be presented to whoever who is willing to get engaged with you, meaning that you will be getting a big jump in terms of leads at little cost.
Increasing Scope of Organic Marketing
Compared to paid marketing, organic marketing has a much better effect on your overall lead generation because here, you don’t just blatantly pay for a below average ad to reach an audience, but you create your own worth by creating value. This way you will be more popular than your competitors, doesn’t matter how much more they spend.
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